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Privacy Policy

Introduction

  1. This Privacy Policy sets out how Little Fae uses and protects the information you provide when using this website.

  2. We are committed to ensuring your privacy is protected at all times. Any information you provide will be handled securely and in accordance with this Privacy Policy.

  3. We may update this policy from time to time by revising this page, so please check it regularly to ensure you are happy with any changes.

Personal information we collect when you visit our website

  1. When you visit our website, we automatically collect certain information about the device you are using to access it. This includes details such as your web browser type and IP address, and may include a unique, randomly generated device identifier.

  2. As you browse our website, we collect information about the pages you view, how long you spend on each page, and any links you click. We may also record how you found our website, such as keywords used or referring websites.

  3. The information we collect about your device is known as Device Information. This data is not personally identifiable (for example, we do not associate your name or address with it) and is only stored for as long as necessary to allow our website to function properly.

  4. We collect Device Information using cookies — small data files stored on your device’s browser. Cookies often include an anonymous and unique identifier to help us recognise your device.

  5. Some cookies are essential to the operation of our website — for example, those that allow you to add items to your shopping basket.

    • These cookies do not identify you personally.

    • They are only used to fulfil core ecommerce functions.
      For these cookies, your consent is not required.

  6. We may also use third-party cookies to monitor website performance or analyse visitor behaviour. These may indirectly identify you as an individual. Where this applies, we will always ask for your consent before placing them.

  7. We may collect and store website usage information in log files, including your IP address, browser type, device type, internet service provider, and time stamps. This data is stored only for as long as necessary.

Personal information we collect when you make a purchase or register for an account

  1. When you make a purchase or create an account on our website, we may ask for personal details such as your name, address, and contact information (telephone number and/or email address).

  2. If you make a purchase, you may also be asked to provide payment details.

  3. Payment processing may occur on a secure third-party platform (“payment gateway”) or within our website. We do not store your full credit or debit card information on our servers.

  4. Where you choose to store payment details for future use, this information is tokenised by our payment processor and cannot be used elsewhere. Only limited information (such as the last four digits, card type, and expiry date) is retained to help you identify your saved card. You can delete stored cards at any time within your account.

  5. This information is referred to as Personal Information.

How we use your Personal Information and Device Information

  1. We use Device Information to help us identify potential risks and fraud, improve website functionality, analyse website performance, and evaluate marketing effectiveness.

  2. We use Personal Information to process and fulfil your orders, communicate with you, and, where necessary, prevent fraud.

  3. With your consent, we may occasionally send you marketing emails or promotions about our products and services.

Sharing your information

  1. We only share your Personal or Device Information with third parties acting as data processors on our behalf — for example, delivery companies or payment processors — and only as far as necessary for them to perform their role.

  2. We may also share your information where required by law or in response to lawful information requests.

Remarketing and behavioural advertising

  1. We may, from time to time, share certain information with third-party advertising networks (such as Google, Bing, or Meta) to display relevant ads or marketing content.

Do Not Track

  1. Our website does not alter its data collection or usage practices when a Do Not Track signal is received from your browser.

GDPR

  1. If you are located in a country where the General Data Protection Regulation (GDPR) applies, you have specific rights regarding the access, correction, and deletion of your personal data.

  2. To exercise these rights — including requesting a copy of your data, correcting errors, or requesting removal — please contact us using the details below.

General terms

  1. This Privacy Policy may be updated periodically to reflect changes in our practices, legal requirements, or operational needs.

  2. For more information, please contact us at info@littlefae.co.uk or click here.